I thought it was a neat gimmick when Sprint brought in Paul Marcarelli, the former Verizon guy, for its ads. Just a gimmick.
But now, three or four years later, he’s still their spokesperson. And doesn’t add much, in my opinion.
Now, if and when the Sprint/ T-Mobile deal gets finalized, I imagine he will be retired again. Though probably not hurting.
But maybe the new Dish wireless competitor will pick him up.