Update: “The Hunt” grossed $5.3 million in its opening weekend, 5th among 5 major releases in the worst box office weekend in recent memory. Universal said today that it would make the film and others available online while still playing in theaters.
The Hunt, a controversal film from Comcast NBC’s Universal, finally opened today after being pulled from distribution before its planned opening last fall. In a situation somewhat similar to The Manchurian Candidate, its screening was delayed in the wake of multiple violent shootings .
The film features an American society where one group of people (elitists) kidnap and. hunt down another group of people. The groups roughly reflect the current divisions cutting through US politics. Its not the type of film Universal usually puts out.
The Hunt is gory, and initial reviews don’t appear too favorable, but we’ll see how it does at the box office. People may not be up to taking it on during the Covid-19 scare.
Statement by Comcast’s Universal Pictures (August 10)
“While Universal Pictures had already paused the marketing campaign for The Hunt, after thoughtful consideration, the studio has decided to cancel our plans to release the film. We stand by our filmmakers and will continue to distribute films in partnership with bold and visionary creators, like those associated with this satirical social thriller, but we understand that now is not the right time to release this film.”
Meaning, I assume, that there will be a “right time” in the future.
Comcast’s Universal Pictures is temporarily halting marketing & promotion for its upcoming film “The Hunt,” following three mass shootings in Dayton, El Paso, and Gilroy, California.
“Out of sensitivity to the attention on the country’s recent shooting tragedies, Universal Pictures and the filmmakers of ‘The Hunt’ have temporarily paused its marketing campaign and are reviewing materials as we move forward,” a spokesperson for Universal said in a statement.
“The Hunt” features a group of wealthy American elites literally hunting down and shooting people called deplorables, legally it appears. It may be brilliant satire of a kind, but its also just kind of weird.
At this time, “The Hunt” plans to maintain its Sept. 27 release date.