Philly-based GoMoto, provider of information kiosks for auto dealers, acquired by Ohio firm

Tom Paine

GoMoto, a Philadelphia startup which provides a kiosk system that auto dealers use in the sales process, has been acquired by Reynolds & Reynolds, an Ohio-based supplier of information systems for auto dealers, it was announced today. The price was not disclosed.

According to an SEC filing, GoMoto, which has been around for at least six years, raised $2.2 million in some combination of equity and debt a year ago. It raised $700,000 in seed financing in 2014.

GoMoto CEO Todd Marcelle applied what he had learned in auto sales to build an interactive system that pre-qualifies customers prior to talking with a rep. GoMoto has penetration into “several hundred dealerships.”

GoMoto can also be utilized in the service lane.