UPMC Liver Transplant commercial shows stark choices healthcare consumers face

Tom Paine

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This commercial from cross-state healthcare giant UPMC bluntly puts its message on the line: you'll be able to get a liver transplant there sooner than most places. No mincing of words.

The tag line:  Don't die waiting.

Reassuring, and likely to be increasing popular future pitch line as government controls limit supply and the fight for organic body parts intensifies.

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