Edison Partners names ex-Comcast IoT guy Daniel Herscovici Partner

Edison Partners (Princeton,) has appointed Daniel Herscovici Partner .

Previously, Herscovici served as Senior Vice President and General Manager of Xfinity Home, the Comcast Home Security, Smart Home and IoT business unit. I haven't seen anything from Comcast about who will serve as his replacement.

But the move, which might be a big winner for Edison I suppose, will set off a round of speculation in the IoT world. Comcast has made several product announcements indicative of its direction recently.

PhillyTechNews Daily Page 8/21/18: SAP pilots blockchain-based supply chain tracker; Turkey tries using jailed US pastor's release to force return to Turkey of Pennsylvania-exiled Turkish cleric


Some interesting Philly-related software deals; Vista Equity invests in iCIMs next round; Curalate downsizing in HQ move

Tom Paine

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These deals occurred in the past few weeks:

Vista Equity Partners invests in North Jersey lead giant ICIMS; Susquehanna Growth retains a stake

Curalate downsizing in HQ move to 8 Penn Center

Old City tech: WebLinc borrows $6M, will hire sales, marketing pros

PowerSpike, an eSports Influencer Marketing Platform, Closes Seed Round From Philadelphia 76ers, Techstars via @hypepotamus

Inc. Magazine Recognizes Medical Guardian in Its 37th Annual List of America’s Fastest-Growing Private Companies—the Inc. 5000"

FanDuel’s founder didn’t make a dime when his company was acquired. Now he’s suing for millions.

Frankly surprised that FanDuel was allowed by its owners, which include Paul Martino's Bullpen Capital, Comcast and NBC, and Sashi Reddi's SRI Capital, to end up in this position, since the iron was hot at the time. But nonetheless, this is an interesting case.

New: Evoke Makes A Bold Statement with Giant Acquisition Acquiring Largest Healthcare Agency on The West Coast, Evoke Adds Depth in Professional Advertising, Multichannel Marketing and Analytics (Press Release: August 3)

Evoke Makes A Bold Statement with Giant Acquisition
Acquiring Largest Healthcare Agency on The West Coast, Evoke Adds Depth in Professional Advertising, Multichannel Marketing and Analytics


Evoke Group
Jul 17, 2018, 06:08 ET


NEW YORK, July 17, 2018 /PRNewswire/ -- Huntsworth plc (HNT: LSE) today announces the acquisition of San Francisco-based Giant Creative Strategy from Shamrock Capital, a Los Angeles-based investment firm, adding to its collection of leading health and wellness marketing companies under Evoke Group (www.evokegroup.com). Giant is a full-service creative healthcare agency focused on healthcare professional and multi-channel marketing, backed by a robust data and analytics offering.

"Clients continue to look for opportunities to work with fewer agency partners on larger remits—consolidating business to those with proven and differentiated credentials and expertise in all key brand areas," said Reid Connolly, CEO of Evoke Group. "Evoke has built our offering to accommodate this market shift and the addition of Giant adds an even more robust and differentiated HCP marketing offering to the group, as well as expanded geographic reach."

Founded in 2002, Giant is led by CEO Steven Gold and President Adam Gelling – both of whom will remain with the business and join the Evoke Group Executive Leadership team, reporting to Connolly.

"With 150 expert staff and a roster of premier biotech, pharmaceutical, medical device and diagnostic clients, Giant brings with them the reputation of one of the most progressive and trusted healthcare agencies in the market today," said Connolly. "Everything about the market is more complex today—the science, the commercialization process, the contracting and selling relationships. Not every agency is prepared to guide clients through these challenges. Steven, Adam and the team at Giant are one of the groups out there that truly understand what it takes to be successful in today's ever-changing healthcare landscape and we're excited to have them be a part of the Evoke team."

"Reid and the Evoke team have built one of the most formidable agencies and agency groups in the marketing and communications sector," said Steven Gold. "They've been on the forefront of digital since pharma embraced it. They've established one of the most successful DTC practices in the market today, a rapidly growing market access group, and an HCP portfolio that combined with our own is really one of the more impressive in the space. I could not be happier to work closely with Evoke, to grow our business both in the US and globally and also provide our clients with new and expanded offerings."

Evoke is one of the fastest, organically grown agencies in the industry with 5 locations across the United States and Europe. This acquisition adds a new level of growth to the group.

About Evoke Group and Huntsworth:

Evoke Group (www.evokegroup.com) is a collection of leading health marketing, media and communications companies bound by a common purpose: Health More Human™. With offices in New York, Philadelphia, Chicago, Los Angeles, and London the group includes Evoke Health, FIRSTHAND, Fabric, Traverse HealthStrategy, nitrogen health, Tonic Life Communications and AboveNation Media. Evoke Group is a member of the Huntsworth Health (www.hhealth.com) global group of best-in-class companies serving the health and wellbeing industry through marketing communications, medical education and experiential events.

Huntsworth plc (HNT: LSE) (www.huntsworth.com) is an international healthcare and communications group. The Group's principal area of focus is Health, which provides marketing and medical communications services to healthcare clients, which are primarily large and mid-size pharmaceutical and biotech companies. It also has a smaller Communications group, which provides a wide range of communications and advisory services including strategic communications, public affairs, investor relations and consumer marketing.

Theresa Dolge

Chief Media Relations Officer

Tonic Life Communications

Office: 215-928-2748


SOURCE Evoke Group

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